GLOBUS EXPERT CLUB OPENED MEDIA SCHOOL IN THE REPUBLIC OF CONGO
On September 6, 2025, the GlobUs expert club launched a new educational program — the Media School, which began work in the capital of the Republic of Congo, Brazzaville. The event took place at the site of the exhibition « Global Transformation: Yesterday, Today, Tomorrow. The Role of the Leader in History » and became part of a large-scale series of club events.
The central event of the opening of the media school was the lecture-master class “How to become a popular blogger: from an idea to thousands of subscribers”, which was held by the founder of GR- group Andrey Gromov.
The expert shared the strategy for building media projects, revealed the key steps for creating viral content and talked about the nuances of working with the audience. The program covered all stages of blog development: from choosing a niche and analyzing the target audience to technical implementation, promotion and monetization.
«With funds reports information already have changed. If yesterday influence was prerogative states and large media , then Today anyone can get a media platform. But with a big influence comes and big responsibility , and for this needed correct values . Unfortunately , about this many forget . That’s why Very it is symbolic that Media school is open exactly on platform “Global Transformation: Yesterday, Today, Tomorrow,” Gromov emphasized .
Main topics of the lecture:
– Finding a unique niche and creating a personal brand.
– Creating engaging content for the Congolese audience.
– Technical aspects: filming, editing, visuals, storytelling.
– Strategies for growth and audience engagement.
– Monetization: from advertising to your own products.
– Overcoming difficulties in blogging: real cases and solutions.
– Full cycle of content production: from concept to viral post.
In the second part of the master class, participants asked questions to the expert and received guidance on creating a blog development strategy and practical skills for creating viral content.
The goal of the Media School is to support talented youth of the Republic of Congo, develop the local media space and form a new wave of independent experts.